A variety of companies in the UK are experimenting with graphic iterations of the government advised 'two meter' social distancing.
“In the middle of difficulty lies opportunity.” — Albert Einstein
Shop floor vinyl.
This has led to an increased amount of experimental signage - offering zero coherence to the message.
Whilst generally, but not always, communication is reasonably aesthetically pleasing, the lack of consistency risks creating confusion for the end user. During this pandemic we cannot afford to waste any time to interpretation.
A variety of companies in the UK are experimenting with graphic iterations of the government advised 'two meter' social distancing.
Tesco have created an improvised implementation, created using the existing in-store and trade signage available.
What if we created an iconic, standardised design language, easily accessible for use by all companies, big and small-?
The outcome is a mark which upholds the underlying message of instruction, whilst remaining soft and identifiable. Versatile and scalable, a symbol which could sit comfortably alongside existing exemplary signage, such as the 'fire exit' and 'no smoking' signs
Icon alternate colour ways.
Icon design.
The icon is easily adaptable.
The icon can also be comfortably scaled up and down.
Versatile design language.
