Sony Computer Entertainment

Hey Sony Interactive Entertainment — How about a shiny new identity to go along with your shiny new PlayStation titles?⁣⁣⁣

Logo on white.

Sony Interactive Entertainment are on a roll with their world-class releases for it's PlayStation games console.⁣⁣⁣

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Sony itself has a new console on the way, equipped with new branding, and an array of new titles. Is now the time to consider an update to the SIE visual identity-?⁣⁣⁣

Concept emblem on black and white.

The concept derived from the classic PlayStation button layout. Heavily inspired by it's predecessor, the new design leans towards the familiar. A subtle change - as opposed to radical.⁣⁣⁣

Theory: Inspired by PlayStation heritage.

Logo on black.

Comparison to existing branding.

Replacement concept for the SIE opening video.

The logo applied to PlayStation 4 game packaging.

Billboard consideration.

Using the hard light effect, titles can easily adopt the SIE branding.

A refreshed gradient for font application.

Edit: Was this just an idea to kill time before the highly anticipated release of Naughty Dog’s The Last of Us Part II? Maybe!