Hey Sony Interactive Entertainment — How about a shiny new identity to go along with your shiny new PlayStation titles?
![](https://static.wixstatic.com/media/6c8748_f418327281554e6f830362fc7462a6b5~mv2.jpg/v1/fill/w_980,h_735,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/6c8748_f418327281554e6f830362fc7462a6b5~mv2.jpg)
Logo on white.
Sony Interactive Entertainment are on a roll with their world-class releases for it's PlayStation games console.
Sony itself has a new console on the way, equipped with new branding, and an array of new titles. Is now the time to consider an update to the SIE visual identity-?
![](https://static.wixstatic.com/media/6c8748_4968348d5a4f43d683e6d5464112465b~mv2.jpg/v1/fill/w_980,h_489,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/6c8748_4968348d5a4f43d683e6d5464112465b~mv2.jpg)
Concept emblem on black and white.
The concept derived from the classic PlayStation button layout. Heavily inspired by it's predecessor, the new design leans towards the familiar. A subtle change - as opposed to radical.
![](https://static.wixstatic.com/media/6c8748_25c846cdcdfa48acb38318b8f8b4e708~mv2.gif/v1/fill/w_800,h_600,al_c,pstr/6c8748_25c846cdcdfa48acb38318b8f8b4e708~mv2.gif)
Theory: Inspired by PlayStation heritage.
![](https://static.wixstatic.com/media/a27d24_211bcfe3f6914842bc541fe6de55df68~mv2.jpg/v1/fill/w_980,h_551,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/a27d24_211bcfe3f6914842bc541fe6de55df68~mv2.jpg)
Logo on black.
![](https://static.wixstatic.com/media/6c8748_068a5a59ce54450f924e14c4690fa854~mv2.jpg/v1/fill/w_980,h_547,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/6c8748_068a5a59ce54450f924e14c4690fa854~mv2.jpg)
![](https://static.wixstatic.com/media/6c8748_b27aaf1f29554399aa84695a2b1e8648~mv2.jpg/v1/fill/w_980,h_547,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/6c8748_b27aaf1f29554399aa84695a2b1e8648~mv2.jpg)
Comparison to existing branding.
![](https://static.wixstatic.com/media/6c8748_035cf049bd774d3a8a5e21d73bb54099~mv2.gif/v1/fill/w_600,h_299,al_c,pstr/6c8748_035cf049bd774d3a8a5e21d73bb54099~mv2.gif)
Replacement concept for the SIE opening video.
![](https://static.wixstatic.com/media/a27d24_785f090aea3846afba66f12c00257552~mv2.jpg/v1/fill/w_980,h_668,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/a27d24_785f090aea3846afba66f12c00257552~mv2.jpg)
![](https://static.wixstatic.com/media/6c8748_0b0431907db44f36b4437cdb420904eb~mv2.jpg/v1/fill/w_980,h_551,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/6c8748_0b0431907db44f36b4437cdb420904eb~mv2.jpg)
The logo applied to PlayStation 4 game packaging.
![](https://static.wixstatic.com/media/6c8748_af0943ee9a5c4bbb9c26fb1adabeabcf~mv2.jpg/v1/fill/w_980,h_490,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/6c8748_af0943ee9a5c4bbb9c26fb1adabeabcf~mv2.jpg)
Billboard consideration.
![](https://static.wixstatic.com/media/6c8748_ca62f364018042098a305929ad1fae65~mv2.jpg/v1/fill/w_980,h_551,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/6c8748_ca62f364018042098a305929ad1fae65~mv2.jpg)
Using the hard light effect, titles can easily adopt the SIE branding.
![](https://static.wixstatic.com/media/6c8748_e2695d4209fc47eea1bbefa04e4459bb~mv2.jpg/v1/fill/w_980,h_490,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/6c8748_e2695d4209fc47eea1bbefa04e4459bb~mv2.jpg)
A refreshed gradient for font application.
Edit: Was this just an idea to kill time before the highly anticipated release of Naughty Dog’s The Last of Us Part II? Maybe!
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